Startup.com featured how GovWorks.com was created and the trials and tribulations that come along with starting a business with a best friend. I felt the documentary captured the essence of starting a business, the problems, stress and everything that goes along with it. I found Kaleil and Tom’s friendship falling apart to be quite compelling and how their personalities changed. Their idea was a great one, but they were before their time and in addition to corporate espionage failed. The most interesting part of the documentary for me was watching them build the business up and once it became successful it expanded so fast. It is very unusual that someone who is not involved in the process whatsoever can see a business succeed or fail.
As I began thinking about the logo for Nextown I thought about the sound of the name and if it had been used in place of GovWorks the logo needed to express an online presence, speed and convenience.
My first thought was a road, because of the idea of going from one town to the next. I then thought of what needed to be expressed in the log and decided that the most important aspects of the logo for this company would be to show an online or computer presence as well as the road which would represent going from one town to the next. Finally I thought that the best way to combine them would be to have a computer monitor or LCD screen with a windy road on the screen.
computer screen
road
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