Results

From my results on Survey Monkey I saw that most of the respondents use the Internet more than five times a day and use it for just about everything including paying bills. DSL is the most common for connection speed, although dial up is still used. All of the respondents are in college. The amount of income is primarily under $30,000 and the other options were distributed evenly. Windows is used most commonly used operating system among the respondents, with some users that used only apple and others who used both. Respondents felt it was more important to use a computer at work.

On the whole, most of the respondents use iTunes. The respondents download primarily music from iTunes. However, almost as many people don’t download at all from iTunes. Fifty percent of the respondents believe that iTunes is easy to use and would not use any other program. Overall, respondents believed that lyrics would be a beneficial addition to iTunes. As far as reviews when buying albums fifty percent of the respondents thought it would be helpful.

I was surprised to see that the respondents did not see iTunes as limiting when buying an album and that most of the respondents like the password guarded feature, however there are some that don’t purchase music at all because of this feature. I was not surprised to see that if iTunes was cheaper respondents would buy more music and that the program needed to be improved. The respondents believe that a good change would be to allow songs from iTunes to be put on other mp3 players.

Overall it is clear that iTunes needs to be improved. If the songs were cheaper more people would buy them, and if they were able to be used without a password Apple would get the consumers that do not purchase because they do not have the same flexibility that they do with illegal downloading or purchasing the actual album. Additional features would be helpful for buyers including the reviews and lyrics and perhaps other features or promotions. iTunes users are happy with the program, but believe that it could use some improvement.